Jibs and Sliders

Shooting with Jibs and Sliders increases production quality by varying the types of shots that cannot be replicated on a tripod. Use of this equipment allows more diverse shooting styles and PRECISE smooth movements resulting in an elegant final production typically associated with high-end cinematography.

A jib is used to create vertical “boom shots” or horizontal “swings”.  It works just like a crane, and must be counterbalanced to the weight of the camera.

A slider is a framed dolly system that can optionally mount on stands or a tripod.  It allows for perfectly smooth horizontal movement of the camera.

Hiking and Shooting

It’s amazing how even 8 hours of light isn’t always enough time just to shoot a 60 second ad. This product video shot for Tru-Spec at Cloudland Canyon State Park was a logistics challenge. Going down into the canyon and back and hiking the trails would otherwise be a nice scenic break, but add  200+ pounds of equipment, and it gets tiring very fast!

By sunset, we had our jib in place and were ready to shoot a nice shot of the model overlooking the cliff.  You only have a few minutes to get that sunset shot, and if you miss it…



The Big Chicken

We had the opportunity to work with one of the largest KFC franchisees in the world, KBP Foods, during the renovation of Marietta’s “Big Chicken”.  KBP Foods gave us creative license to create a unique introduction, and credit to Marianne Kaleida who came up with the idea of the chicken crossing the road.   During the chicken’s road crossing, we were happy to hear passers-by who “got it” when at least one woman was very excited shouting, “Oh my gosh! It’s the ‘chicken’ crossing the road!”
The Big Chicken renovation was ultimately priced at over $2.5 million and was the largest renovation of any quick service restaurant in the world.
* No chickens or people in chicken suits were harmed during the making of this feature.

Preparing for a Video Shoot

What should you expect on a video shoot? Following is an example walkthrough of simple interview/b-roll video shoot.

  1. Arrival 8am
    We have parking passes for the loading dock and take the service elevator. Had decided a week ago that we would shoot interviews in the conference room.   We begin unloading cart and setting up cameras, lights, and other equipment to make an on site “studio.”
  2. Cam Roll Time 9:30am
    Phones have been silenced.  Reception area knows to keep visitors quiet in the lobby. Subject is in place, Interviewer is ready, and cameras roll.  Interviewer chats with subject for about 10-20 minutes covering predetermined key points.
  3. Next Interview 10am
    We shift some lighting and camera angles slightly so we don’t have the exact same shot as the last person, although we’re still in the same room.  Next interview begins at 10am.  Same as before – only a 10-20 minute casual conversation.
  4. Tear down and setup 10:30am
    Crew tears down in conference room while also setting up jib.
  5. Jib is set up and ready for b-roll. 11am
    Shooting various activities and employees around the office.  All staff were told beforehand to dress appropriately for the cameras.
  6. Remove Jib and get Dolly Shots 1:30pm
    Shooting various activities and employees again, this time on Dolly. Staff wonders why we’re coming through here again. Didn’t we just do that?
  7. Tear down 3:30pm
  8. Leave site 4pm

First Time Shopping for Quotes?

Comparing estimates while searching for the right video production company can be overwhelming. There are so many factors involved in video production that you may feel you have to get a degree in film production just to know what questions to ask. Hopefully this will help make the job easier for you.

Start with a Budget
One rule of thumb may be to estimate $1000-$2000 per finished minute of video when you’re dealing with 3-6 minute internet marketing videos.  That’s not how video is priced, but it’s at least a starting point for establishing your budget.  Hundreds of variations can quickly swing that number in any direction. Such as:

  • Number of video shoots – Each shoot typically has a minimum amount and is typically priced for a half-day or full-day.  The type of equipment needed will impact how much time is needed for the shoot.  Smart planning by the video production company will maximize efficiency during the shoot.  Pricing for just a video shoot can range from $500 to over $2000 depending on time on site, type of equipment, and the size of the crew.
  • Interviews or No Interviews – Setting up for interviews takes time.  Even if it’s “Just a Quick 5 minute Interview”, it will still take time to set up precise lighting, strategically place cameras, and prepare the “set”. True, the camera may end up running for only 5-15 minutes for that quick interview, but there will be at least an hour or two spent just in setup and tear down.
  • Equipment – It takes more than just a camera and a tripod to deliver top notch videos. Jibs, Sliders, Dollies, Drones, Teleprompters, Stabilizers, and Audio Mixers are a few things typically used. Many of these things require additional crew or specialists for operation.
  • Size of Crew  – Often times, a small crew of 2 or 3 can manage an entire shoot.  Other times, you may need additional crew to operate special equipment or direct multiple shooters. Also, consider whether you want additional talent like makeup and hair stylists, actors, interviewers, voiceover talent, etc.
  • Motion Graphics / Animation –  This is basically graphic design in motion.  Some projects may not even require shooting, but may be completely created from graphics and animation.  Motion Graphics and animation are priced per job depending not the complexity and production time.
  • Number of Videos  / Length of Videos – Of course more videos  means more costs.  However,  multiple videos produced at the same time can lower the overall cost per video.  If you plan on having multiple videos produced throughout your fiscal year, it may be most cost effective to produce them all at once, even if they are not broadcast until later. This would be analogous to cooking dinner – you can double the size of the recipe, but it probably won’t double the prep time or cost.

Find a video you like
This doesn’t mean that we’re going to copy someone else’s video, but it gives us an idea of the quality and style you’re looking for. (Do you want fast-paced action shots, or maybe slow motion with subtle graphics, etc.).  These videos don’t necessarily have to be in your same industry. Maybe video “A” has a pace that you like with medium tempo music.  But video “B” has the graphics that you like.  And Video “C” has a better style of camera work.

Review the Portfolio
The Portfolio is the resume.  What more can be said here?

Read Reviews
Reviews are crucial! Top service and a positive experience are the other half of the story. If you’ve ever dealt with a company that has a great product, but doesn’t seem to care for its customers, then you know how things can go awry in a hurry! Look for reviews from third parties like Kudzu or Yelp rather than the reviews from the company’s website.

Simply give us a call
If it’s too much to take in, keep it simple and just call us for a no-obligation consultation. If you’re not sure where to start, or don’t know what to ask.  Don’t worry; Our job is to make you look good.