Animation Deadline!

This project was one of the silliest projects we’ve ever had to work on… and we enjoyed every minute of it!   The challenges of this project primarily were due to the incredibly tight deadline – 2 weeks!  For 8 minutes of animation, that’s insane!

With a very limited deadline, and an even more limited budget, the client BenchMark Physical Therapy knew we had to prioritize quantity over quality in order to fit in all the material.  The animations were to be shown at an annual Worker’s Compensation meeting, and were to precede three different speakers’ presentations. The content, which is very familiar to their audience, was about Functional Capacity Evaluations, or FCEs.

MVP was asked to learn about FCEs and to write a script that would tie in the animations to the speakers’ presentations.  We were required to make it a Superman vs. Lex Luthor theme with over-the-top silliness.

The client informed us that the presentation was a tremendous success!  Imagine attending what you thought  would be some dull conference about worker’s comp regulations, and instead one presenter gave you THIS:

Live Streaming Popularity

Sharecare
Over the past several years, we’ve seen a dramatic increase in clients requesting Live Streaming –  from awards banquets to continuing education classes, we’ve been excited to be on the forefront of this relatively new (as of this posting) genre.

Recently, we had the pleasure of working with Sharecare Inc, Atlanta Peach Movers, NARI, and People You Need to Know Magazine for live streams of their meetings or presentations.

Whether your online audience is twenty or twenty thousand, MVP has a variety of live streaming options that can fit your needs.  Single camera, multi camera, live switcher, live titles, chat rooms, split screen,  analytics, and more.  Call us today at 678-290-8953 and let us know your needs.

 

Regina BatesScreen Shot 2015-07-12 at 9.55.24 AM

Hooters Revealed!

Gus at cameraOkay tacky title, I know.  But newspapers do it all the time, so that makes it … okay still tacky.

When someone thinks of working in the corporate world, Hooters isn’t likely to be the first corporation to come to mind.  We had the privilege of seeing the back-end of Hooters (sorry… did it again) and what it takes to make their kitchen run so smoothly.  The video was used by HR to show franchisees the criteria need to hire what Hooters calls their Kitchen Captain – the team leader who keeps kitchen running and ensure orders are delivered hot and aesthetically appealing (resisting additional sophomoric puns).

The quality care and attention to detail and outstanding service in Hooters kitchens amazed us.  We were thrilled to work on a series of videos with Hooters, and to be given the rare inside look of what makes it such a successful operation.

Artistic Video

MVP was excited to create an artistic video for luxury furniture maker Holland & Company.  This video was to show all that goes into unloading one of the delivery trucks as the furniture arrives in the US from England.  Complete with dolly and jib, this production allowed the videographer free license to be as creative as possible in capturing beautiful footage.

How To Create A Professional Video Without Spending A Fortune

As a professional video producer, I often get the question “can I shoot the video myself and you can edit it?”  I certainly don’t blame people for wanting to save money. Video is expensive, and their I-Phone shoots really nice, clear video. But, what many people don’t understand is the expertise it takes to get the lighting, the composition, and the framing just right to get professional, quality shots. These professional shots are the very foundation of the video. No amount of masterful editing can make bad video look good. I always plead with amateurs to avoid shooting anything themselves.

 

I suggest alternatives to time consuming and expensive location shooting. There are several great options for producing beautiful videos that have clear audio without ever shooting anything. These types of videos portray companies in a positive light and can result in engagement and enticement. Here are a few suggestions for creating professional looking videos without spending a fortune. In fact, there is a free option.

 

One, if you really want to save money, the least expensive and perhaps free video is a do it yourself slideshow using professional photos. Those photos may be ones you already own. If not, you can buy them from a stock photo service. It’s as simple as creating a powerpoint presentation. Anyone with Keynote on their Mac or Powerpoint on their Windows program can create their own slide show video with text, music, sound effects, or narration.

 

If you want to add professional narration, turn to a service such as speedyspots.com Voice123.com . You’ll great choices in all demographics of professional voice talent at a reasonable price. It’s about $35 for a 30 second track.

 

Just pull your professional photos into Powerpoint, add text if you like, and then add music or narration.

 

Here’s a video showing you how robust a Powerpoint video can be.

http://www.youtube.com/watch?v=iH5XBw5Web4

It’s by Raddini Gusti Rahayu and it has more than 8.2 million views.

 

If you need specific instruction on how to add music or narration, here are links to a few tutorial videos.

 

http://www.youtube.com/watch?v=1lXB5feE-Jo

This one is from GCF LearnFree.org. It’s a step by step in powerpoint for adding in narration.

 

http://www.youtube.com/watch?v=F1Cgccg3KH0

This one is for Keynote. It’s about adding several tracks of music in Keynote.

Chuck Delano created this video.

 

 

http://www.youtube.com/watch?v=iPnQEzxXY0I

This one shows you how to add narration in Keynote. This also shows you how to export your presentation to create a video or .mov file. This is by Richard Gaudio.

 

http://www.youtube.com/watch?v=I1_mQEdFwec

This shows you how to export your presentation to a .wmv.

This is done by Douglas Pratt.

 

The next step up from the free or very cheap Powerpoint video is to hire a professional video production company and furnish the company with your photos and have them edit the video.  You can save money by doing the organizational work such as creating a specific script. The more specific you are, the less time your production company will spend editing. Just use a document that allows you to put the visual elements you want in the left column and the audio elements, such as the script into the right column. The left might say “Photo1”. The right column would say “This beautiful home..” or “music full”. This method will save money, but don’t expect your video company to be able to deliver a lot of creativity.

 

Most companies charge for the editing by the hour. So, if you have everything organized, they will be able to edit quickly while giving you a much more custom and quality look as opposed to the powerpoint. You could also hand over 20-30 photos with a script and let the company be a little creative. It may cost a bit more than the “totally organized option”, but it should look better. Below are some examples of these photo videos that are nicely done.

 

http://www.youtube.com/watch?v=z1L9Mlfh6G4

Here’s an example of this type of slideshow video for a business.

This may have been done by a company or in a program such as IMovie.

 

http://www.youtube.com/watch?v=p6bs8Ld9foY

This video was done in Final Cut Pro. It uses stock photo, photos from the client, and a voice over and was done by a professional video production company but at an affordable cost.

 

Want to add a little something “extra” to the slide show video but still want to avoid location shooting?  Another relatively inexpensive alternative is to use stock video. You can add a nice “story” around stock video and create a quality video. Again, using royalty free music and professional voice over talent, you can get a custom video without breaking the bank.

 

The next step up would be to hire professional talent to deliver an on-camera script and use photos and or stock video to complete a really nice looking, but still affordable video. There are dozens of companies that offer Walk-On Web Actors or talent to deliver a script. Some are as low as $15 – $50.  These companies can send you the “raw footage of the actor against a green screen and your local company can edit it.

Below is an example of this type of video.

http://www.youtube.com/watch?v=8cyNtDAJHpI

 

This type of video can be relatively inexpensive. Professional on-camera talent can present your message very well, and these types of videos are quick and easy to produce. These are actually less expensive than if the business owner wanted to be the talent and read the script in a studio.

 

The next step up, but still avoiding expensive location shooting is to inquire about coming to the video production studio and shooting interviews and any other possible b-roll at the studio. Studio shoots are easy. The lights are set up, and you just turn them on. The monitor and teleprompter is there. You’ve saved your video production company drive time and set up and tear down time. So, you’ve saved yourself money.

 

Again, when you think of saving money on video, consider all the alternatives to a location shoot. What’s your message? Can it be professionally delivered using nice photographs. Could your executives come to a studio if they need to be part of the video? Do you have time to write a script? Do you have time to create a Powerpoint video? Consider all these options. But, please, please don’t try to save your video production company time by shooting the video yourself.