The Big Chicken

We had the opportunity to work with one of the largest KFC franchisees in the world, KBP Foods, during the renovation of Marietta’s “Big Chicken”.  KBP Foods gave us creative license to create a unique introduction, and credit to Marianne Kaleida who came up with the idea of the chicken crossing the road.   During the chicken’s road crossing, we were happy to hear passers-by who “got it” when at least one woman was very excited shouting, “Oh my gosh! It’s the ‘chicken’ crossing the road!”
The Big Chicken renovation was ultimately priced at over $2.5 million and was the largest renovation of any quick service restaurant in the world.
* No chickens or people in chicken suits were harmed during the making of this feature.